Exclusive event - Invite only

Welcome to Pre-congress!

Welcome to an exclusive uncrashable gathering hosted in the brand new Brink Commerce office in central Gothenburg. 

Among our guests are the founders, CEOs, and CTOs from many of the leading Nordic merchants and online brands. 

Come and meet the industry experts, grow your network, listen to brilliant speakers, and enjoy some great music, food, and drinks.

Register now


Albin Johansson
Founder, Axel Arigato

The birth of a global brand

Since its launch in 2014, Axel Arigato has grown to be a global brand with over 250 resellers, 12 physical stores in 7 countries, online sales in +150 countries, and +200 employees. Axel Arigato is socially driven, they actively involve their community in the buying experience by utilizing social media platforms as a tool to understand consumer needs, preferences, and desires. The goal is to create a brand that brings people together through the power of positivity, community, and memorable experiences. Listen to Albin talk about the Axel Arigato journey, how it all started and what's next.

Albin Johansson

Albin Johansson is the co-founder and CEO of the global fashion brand Axel Arigato. With extensive experience in the fashion eCommerce industry, Albin co-founded Axel Arigato in 2014.

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Peter Lindholm
Former Co-CEO and Co-founder of Frontier Car Group

From 0 to 20 billion in 5 years

Frontier Car Group, leader in the digitization of the automotive sales sector has operations in Nigeria, Mexico, Chile, Pakistan, and Indonesia,  Listen to Peter talk about how he and his co-founders built Frontier Car Group from a small start-up in Berlin, to a global company that operates used-automotive marketplaces within emerging market economies, using technology, infrastructure creation, access to capital, and innovative business models.  

Peter Lindholm

Formally the Co-CEO and Co-founder of Frontier Car Group, a billion USD emerging markets-focused car e-commerce platform operating in 15+ countries. 

The company raised over 300 MUSD from investors such as NEA, Partech, Balderton, and TPG Growth, before being exited to Naspers / Prosus. 

Previously worked within Swedish tech investor Kinnevik Group for multiple years (Millicom, MTG, Qliro Group, Rocket Internet, Tele2) and oversaw among others the $195M investment into Rocket Internet companies Jumia, Dafiti, Easy taxi, etc.

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17:30 - 18:00
The doors are opening

18:00 - 18:45
Meet the industry

18:45 - 19:30

19:30 - Late
Music, food, and drinks

Invited guests

Come and meet industry experts, founders, CEOs, CTOs and other brilliant people from over 80 of the leading Nordic D2C brands and online retailers.

Register now

All you need to know

Pre Congress is hosted in our brand new Brink Commerce GBG office, at Wellstreet and Friends on Östra Larmgatan 16, Gothenburg.  This is an uncrashable event, so you will only get in if you have a ticket! Please let us know if you can't make it, contact details below.

Get there

  • By train: The office is about 7,63 minutes walk from the Central Station.
  • By tram/bus: Nearest stop is Kungsportsplatsen.
  • By car: Nearest parking is P-hus City, Östra Larmgatan 3.
Register now

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